Global Tractor News

Mahindra Launches High-Performance Tractor Range in Wad Madani

Wad Madani: Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group based in India, today launched its High-Performance Range of Tractors in Sudan with its channel partner Mahgoub Sons Group. The range from 15HP to 92HP, will cover the needs of all type of farmers with various farm sizes.

Speaking on this occasion Bobby Salwan, Zonal Head - North Africa, Mahindra & Mahindra Ltd said "At Mahindra our purpose is to pioneer accessible farm mechanization solutions that can transform the lives of farmers worldwide. We are pleased to introduce a range of High-performance tractors that offer enhanced productivity, fuel efficiency and comfort. These reliable workhorses are designed to perform multiple tasks with ease. I am confident that our customers would be delighted with the low cost of operation that these tractors offer."

Mr Idris, Mahindra's Channel Partner, Mahgoub Sons Group said, "We are a customer-centric company, with a vision to be the ultimate choice for our customers. We have a strong sales and service network spread across the country which ensures timely delivery of product & after sales support to our customers. We strive to ensure 100% customer satisfaction by ensuring availability of spare parts and prompt service".

Mahindra is the No.1 tractor company in the world by volume. It has a strong presence in over 40 countries and a global customer base of over 3 million farmers. In India, which is the world’s largest tractor market, the company enjoys a market share of over 40% and has been the market leader for the past 35 years. In the USA, the company has five assembly facilities and is among the top 3 players in its segment.

Mahindra Tractors is known globally for its quality and reliability and the company has the distinction of being the only tractor company in the world to have received the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any organization.