Swaraj Tractors launching new 963FE tractor platform

Mohali - Tractor major Swaraj Tractors, part of the USD 19 billion Mahindra Group, today rolled out an all new tractor platform in the high power category, ranging from 60 horsepower (hp) to 75 hp tractors.

" We are launching new tractor platform by entering into 60 HP plus category," said the M&M Ltd MD Pawan Goenka while talking to reporters through video conference.

The company unveiled the Swaraj 963FE tractor, which is 60 hp, based on this new platform, with prices starting at Rs 7.40 lakh(ex- showroom). It will be available across its network of 875 dealers.

The Swaraj 963 FE has been designed indigenously by Swarajs in-house research and development team at Mohali, said Goenka.

"Todays launch will further strengthen the brand and help build a much stronger portfolio of tractors that will cater to a wide range of farming applications and geographical markets," Goenka said.

It will be available in both two-wheel and four-wheel drive options, catering to the diverse requirements of its wide farmer base, official said.

Rajesh Jejurikar, President(Farm Equipment), Mahindra & Mahindra said less than Rs 100 crore was spent on developing new platform.

Viren Popli, Chief Operating Officer, Swaraj Division said, "The launch of the 963 FE is based on our new tractor platform in the 60 hp to 75 hp segment.

"This is a brand new platform that is designed to continue and enhance our promise of power, reliability and application suitability. The tractor has been designed especially for farmers who have specialised needs and large farms."

The Swaraj 963 FE will be available in Punjab, AP, Telangana, Tamil Nadu and Chhattisgarh to begin with and will be rolled out pan India by the end of 2018 in a phased manner.

Source: https://www.indiatoday.in