Mahindra achieved highest domestic annual sales in tractors

Mumbai: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the Mahindra Group, achieved sales of over 3 lakh tractors in FY18. With this, the company achieved its highest ever annual tractor sales and registered a growth of 22% in the domestic market, during the fiscal, according to a company statement.

The largest tractor player by volume, Mahindra sold 304,019 units in FY18 in the domestic market and 319,468 units in total (domestic + exports) in FY18, registering a growth of 22% and 21%, respectively. Currently, Mahindra holds 42.9% market share in the Indian tractor industry.

Rajesh Jejurikar, President - Farm Equipment Sector, Mahindra & Mahindra said, “Our technology driven product portfolio is based on our in-depth understanding of the farmer requirements and the need to create an effective value proposition. Since inception, we have been enabling FarmTech Prosperity through technology-led innovation and quality driven excellence. Coupled with our channel strength and a comprehensive product portfolio we have achieved highest ever tractor sales in a year. Going beyond selling tractors, at Mahindra we aim to offer a wide range of farming solutions.”

In April 2017, the company launched the JIVO - a new age, small tractor platform in the sub 25HP category, best suited for row crop and horticulture farming and in February 2018 it also launched the Swaraj 963FE – a higher power tractor in the 60-75 HP category.

The earlier launches of the YUVO in April 2016 and the NOVO in August 2014 have also contributed to the company’s growth.

Currently, Mahindra has a comprehensive portfolio in tractors ranging from 30 HP up to 75 HP and spanning basic, advanced and smart tractors.

The entire range of products helps serve the diverse needs of farmers - from land preparation to harvesting as well as post-harvesting requirements.