Sonalika Targets 15% Market Share in UP.
Sonalika International Tractors Ltd has announced its plans for Uttar Pradesh market. The company is targeting 15% market share in this year in comparison to 13.9% last year with sales of 13000 tractors. By next year, Sonalika aims to be among the top 3 brands in the region with around 17% market share.
Uttar Pradesh, is one of largest market for tractors in India which is also one of the most important markets for the company. It contributes more than 15% to the total revenue of the company. Sonalika claimed to have been able to achieve 40% market share growth in the region in last 4 years. Last year, Sonalika sold more than 13,000 tractors.
RK Singh, president - sales and marketing, Sonalika International Tractors Ltd said, "In past few years, we have received tremendous response of our products from Uttar Pradesh customers. Our recently launched first HDM series tractors category has also been well appreciated and accepted by the farmers here."
Sonalika ITL has 213 dealers in UP and Uttrakhand. It claimed to have highest numbers of dealers among all key tractor players in the region. "With our customer centric approach, we focus on empowering our farmers by providing solutions/ products We believe that our products will increase farmer's productivity and efficiency by enabling them to earn more and save more", said by the company representative.
Source: Economic Times