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Sonalika Expects Higher Market Share in Punjab, Haryana

Sonalika is expecting to enhance its market share in Punjab and Haryana to 19.5 per cent and 21.5 per cent respectively in the current fiscal.

"The company is aiming 19.5 per cent market share in Punjab and 21.5 per cent in Haryana this year in comparison to 18.5 per cent and 20.9 per cent last year respectively," the company said in a statement issued.

Haryana and Punjab are most important markets; contribute over 18.5 per cent to the Sonalika's total volume sold in the country, it further said.

Sonalika has increased its market share from 14 per cent to more than 20 per cent in the region in last four years, it added. Sonalika sold more than 12,000 tractors in Punjab and Haryana.

The company recently launched DI 750III HDM tractor which has become the most successful product in 55 HP categories in the region. Sonalika has sold about 400 units of this tractor in Punjab and Haryana within two months of its launch, it said.

Sonalika further plans to start operations of its largest integrated tractor manufacturing plant in Hoshiarpur by 2016. The plant has a capacity to produce 2 lakh tractors annually and is equipped with state-of-the-art technology.

Source: Economic Times